This is cool stuff, and it makes me proud to work for my employers!
Pattison Radio Joins Superhero Network
BC Children’s Hospital Foundation announced today that it has formed a partnership with: The Jim Pattison Broadcast Group. Under the partnership, which will be launched publicly on April 13, 2009, Pattison Broadcast Group stations will support the foundation in its efforts to promote the $200-million Campaign for BC Children around the province. The campaign is urging British Columbians to “Be A Superhero” by supporting the construction of a new BC Children’s Hospital and Child Health BC, a hospital initiative that is improving access to pediatric care for BC children, regardless of their location in BC.
“Many of us know someone who has been treated at BC Children’s Hospital, whether they live in Prince George, Kamloops, Vancouver or Nanaimo,” said Jim Pattison Broadcast Group President Rick Arnish. “This partnership is an important opportunity for the Pattison Broadcast Group to help shape the future of health care for BC’s kids.”
As campaign media partner, Broadcast Group stations will run a series of public service announcements featuring campaign information, as well as featuring children from around the province who have received care at the hospital. “We hope to inspire the listeners of the Pattison stations to participate in the campaign,” said Sue Carruthers, President and CEO of BC Children’s Hospital Foundation. “We need Superheroes to emerge from every corner of the province.”
With 20 stations across BC, the Jim Pattison Broadcast Group gives the hospital access to a host of listeners. More than 67 per cent of the 75,000 children who come to BC Children’s Hospital each year live outside the City of Vancouver. The Pattison stations have enormous potential to provide coordinated radio coverage to reach more of the communities served by the hospital.
BC Children’s Hospital Foundation also has a partnership with Global BC TV, which has been providing news coverage and airing campaign public service announcements since the campaign was launched in April 2008. To date, British Columbians have contributed $80 million toward the campaign goal.
This is just plain awesome...The talent and creativity of some people blows my mind!
Thanks to Dan the Stats Man for sending me this beauty!
I don't know about the rest of you, but I just plain love playoff hockey. NHL BCHL WHL Junior B C D E F G....When the stakes are raised and the players play with the passion and emotion that come hand in hand with the playoffs, I just love the game. I'd go watch an Mites playoff game and love it.
When you can have it delivered to your living room, even better.
When it's a Game 7, it's just that much more intense.
Tonight the Vancouver Giants and Spokane Chiefs play a seventh and deciding game in their second round playoff series, and you can catch the game on your local SHAW channel - that's channel 4 in Port Alberni.
I love how SHAW gets on board with the WHL playoffs. It's just another playoff hockey game to watch on most nights, which is cool. I really wish SHAW would take a look at covering the BCHL this way, or maybe just the Doyle Cup series? I know the scope of the BCHL pales in comparison to the WHL but there would still be considerable interest and a market for it in my humble opinion.
It should be a good one tonight from Pacific Coliseum - game time is 7pm.
Last but certainly not least, the Stanley Cup Playoffs kick off tomorrow...More on that later today!
And hey - Anyone up for a little golf today out at the Alberni Golf Club? Give me a call/text/email/blog comment etc if you are in!